Hi! We're Cacao Mobile.
For over 13 years, we've been building great mobile products in Health & Wellness, AI tools & chats, and utilities, attracting millions of users worldwide.
We're now strengthening user acquisition in one of our product teams and are looking for a User Acquisition Manager: someone who doesn't just set up campaigns, but understands the product, gets the most out of every hypothesis, tests fast, analyzes deeply, and proposes solutions that actually move the metrics.
Responsibilities
Own Meta and TikTok campaigns: planning, launch, optimization, and scaling
Keep a finger on the pulse of Google and ASA campaigns and communicate with the UA managers for these channels
Work closely with the product team to dive deep into the specifics of our products
Research the market and new channels we could use to acquire users
Requirements
2+ years of experience with Meta and TikTok app campaigns in AI chats & tools, utilities, or Health & Wellness
1+ year of experience with web campaigns in the same categories
Experience managing budgets of $300K+
A proactive approach: you keep looking for new channels and ways to optimize acquisition, and you love testing hypotheses
A solid understanding of key performance marketing metrics: CPI, ROAS, LTV, CR, CPT, etc.
Independence, autonomy, and readiness to take ownership of results
We Offer
Experience in a product team focused on scaling
A chance to boost your professional skills in a team of like-minded people
An open, creative atmosphere and transparent processes
Access to all the tools and services you need for your work
Fully remote work and a flexible schedule
Nice to have
Market research skills and a knack for finding new product ideas
Experience with Unity, AppLovin, Adsterra, and other ad networks
Hiring process
HR interview
Technical interview
Sounds interesting? Apply and let's get to know each other!